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ONLINE BRIEF AND QUOTATION REQUEST Select a brief from the list below. Contact an account executive directly This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it Perception rules. Facts go unseen, logical arguments ignored and experiences warped to support perceptions about anything - be it a product, a company, a management team or a screen actor. Perceptions can be changed, but only once there is understanding of the status quo. A great communication tool is more than just a pretty picture. It´s an emotional experience that pulls the viewer into the world of the brand. It is a place where the viewer recognises his or her own needs and aspirations. Through qualitative research, Cognisant identifies the perceptions and their triggers. From this research it is possible to develop appropriate strategies and deploy the right tools. 
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